SKF?s new brand identity recognized with two awards in prestigious design competition
<p style="text-align: center;"><img src="/ueditor/php/upload/image/20250823/1755951927384359.png" title="1755951927384359.png" alt="9.png"/></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">During the spring, SKF, together with the design agency NORD ID at NORD DDB, launched an updated brand identity. That update has now earned a rare double win in the internationally renowned Red Dot Design Award. ¡°Red Dot is an international mark of excellence in design and business,¡± says Daniel Sj?strand, Head of Brand at SKF.
SKF and NORD ID have been recognized with two Red Dot awards for SKF¡¯s refreshed identity ¨C marking their first-ever double win. The honors include one award for the SKF Display font and the coveted ¡®Best of the Best¡¯ for the entire brand update. The Red Dot Design Award is considered one of the world¡¯s largest and most respected competitions celebrating outstanding design, with winners selected through a rigorous process that recognizes only the most exceptional work.
¡°We started this journey to become even more SKF, with a visual expression that matches our history, knowledge, and the value we bring to the world. The result is a bold identity that reflects our hundred-year history of innovation while also pushing for the future we envision. To now have it recognized with two Red Dot awards is a great testament to that,¡± says Daniel Sj?strand, Head of Brand at SKF.
For over a century, SKF has been a leader in products and solutions that reduce friction. The new brand strategy, also developed with NORD DDB, builds on this legacy to close the gap between SKF¡¯s global impact and public perception, emphasizing innovation, sustainability, and industry leadership. Inspired by the brand¡¯s 117-year-old logo, originally hand-painted by an employee and celebrated as a pioneer in design circles (¡°SKF¡¯s logo ¨C a milestone in commercial design¡±), the refreshed brand identity further highlights SKF¡¯s innovative heritage with a great emphasis on movement.
¡°We were struck by how SKF¡¯s 1908 logo felt both modern and progressive. Its magnetism feels as visionary today as a century ago. Rather than create something new, we optimized it for the digital age¡ªpreserving its character while expanding it into a complete typeface. The result is an identity that reflects SKF¡¯s renewed image while ensuring its heritage and strong personality will continue to thrive,¡± says Martin Andersson, Design Director at NORD ID.
The new identity immediately created excitement in the design/business/industry-communities after being launched during 2025.
¡°The updated brand reflects the business SKF has become, helping the company to further stand out in the industry, attract more customers, and drive profitable growth. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond¡±, says Per Nilsson, Director Group Communication, SKF.
The award ceremony takes place on November 7th later this year at the Konzerthaus in Berlin, Germany.
About the Red Dot Design Award:
To appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. Each competition is organised once every year.</span></p>
21 Aug,2025
